Garden State Plaza in Paramus to add entertainment center

PARAMUS — Two new Hasbro attractions will open at Westfield Garden State Plaza at the end of next year, as the mall joins a nationwide trend of bringing in entertainment offerings to counter the rise of online shopping.

“This has been a focus for us for a long time,” Dennis Marnick, senior vice president of flagship leasing at the mall’s owner, Unibail-Rodamco-Westfield. “We knew that we wanted to add more layers to the experience at Garden State Plaza.”

Hasbro and Kingsmen Xperience, the U.S. branch of an Asian firm that builds interactive attractions, will open the first North American location of Nerf Action Xperience and the world’s first Planet Playskool kids experience at the mall by the end of 2023, the companies announced in a statement last week.

A rendering of the Nerf Action Xperience that will come to Garden State Plaza at the end of 2023.

Paramus is one of the best retail markets in the country, making it the perfect home for these two new experiences, said Marnick. With a strong performing AMC movie theater, the mall wanted to add opportunities for family entertainment, which led them to connect with Kingsmen Xperience, he said.

Planet Playskool will be a 20,000 square-foot indoor entertainment center focused on children and families that will allow them to play and test out different toys, such as Play-Doh, from Playskool, a subsidiary of Hasbro, Inc that produces educational toys and games.

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