Heading into the AFM Premiere Entertainment Group (PEG) has appointed Gabriela Axume to vice-president of sales and operations.
Axume joined PEG in 2016 as a sales administration manager and rose through the ranks, becoming director of international sales and distribution in 2019.
In her new role she will, in addition to her sales remit, oversee all management finances and expenses in preparation for film markets and festivals, handle production, and evaluate and hire sales personnel. She reports directly to CEO and president Elias Axume.
“Gabriela is a hardworking and passionate individual who has been a true professional at the company,” said Axume, adding: “This promotion illustrates our confidence in her leadership abilities as the company continues to expand as an independent mini-studio.”
PEG recently financed, produced and distributed Palido starring Kellan Lutz, Shrapnel starring Jason Patric, and The Commando with Mickey Rourke. The company is in pre-production on El Salvador Civil War film Fireflies At El Mozote starring Paz Vega.