Scammers have become more sophisticated with technology

Better Business Bureau Serving Wisconsin's Lisa Schiller, director of investigations and media relations in the agency's office at 10019 W. Greenfield Ave. “We’ve been around for over 100 years,” she said. “This is my 21st year, so I’m a huge believer in BBB. We’ve got to help all those people out there and protect them too.”

Scams against businesses and individuals have gotten more sophisticated over the years with the use of the internet, email and social media. The COVID-19 pandemic has only exacerbated this with more people staying home and using their computers to shop, invest, find love and find jobs.

Lisa Schiller, director of investigations and media relations at the Better Business Bureau Serving Wisconsin, spoke to the Milwaukee Journal Sentinel recently about what to look for and how people can protect themselves. 

Here is an edited version of the conversation. 

Question: How have scams evolved over the years?

Schiller: BBB has seen scams change and evolve and expand tremendously over the years. For example, 25, 30 years ago we saw a lot of scams perpetrated through the postal mail and via telephone. They now are coming from all over the world and scammers use all of the technology tools. They can hijack your website, your logos, your business or even your home address. They re-create names and steal identities. Scams are much, much more sophisticated nowadays. And, if scammers see people catching on, they change their techniques and shift their tactics.

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