Sony Music Entertainment Middle East Agrees New Partnership With Ghmza Creative Studios, to Support Growth of GCC Talent and Khaleeji Pop Scene

Bader Al Shuaibi and Bashar al-Shatti are the first artists to sign with Sony Music Middle East 

Partnership with GHMZA will see new wave of Khaleeji pop artists emerging across the Gulf Cooperation Council (GCC) region

Sony Music Entertainment Middle East Agrees New Partnership With Ghmza Creative Studios, to Support Growth of GCC Talent and Khaleeji Pop Scene

Dubai/Kuwait City, October 19, 2022 – Sony Music Entertainment Middle East and Kuwait-based creative studio, music, and video production company, Ghmza, announced today a new partnership to produce music and promote emerging Khaleeji pop artists across the Middle East.

Under this partnership, renowned actor and Arabic pop singer Bader Al Shuaibi, and Kuwaiti singer, songwriter, and television personality Bashar al-Shatti will be the first two artists to work with Sony Music Middle East under the new partnership.

A pioneer in Khaleeji pop reinvention, Bader Al Shuaibi has over one billion audio and video streams and three million social media followers, building a career that has seen him pioneer new sounds and styles. He released his first single ‘An Hob’ with Sony Music Middle East on the day of the announcement, accompanied by an exciting new music video. Bader Al Shuaibi is also slated for more singles and a new album launching later this year, with ambition to become a major breakthrough global Arabic talent in 2023.

“The chance to join the team at Sony Music, to share my music and vision with more people around the world is a dream come true,” said Bader Al Shuaibi. “I look forward to evolving as an artist, working with everyone’s support to put my sound and culture on the global map for my fans.”

Bashar al-Shatti, well known for his songs Hal Bilhabib and Habib El Donya, and a former Arab Idol judge, will release his first single with Sony Music Middle East in November 2022, with more projects lined up through to the new year.

“I am blessed to have enjoyed such a TV and film career to date, and I am looking forward to connecting more deeply with my fans through my music,” added Bashar al-Shatti. “I cannot wait to share my sounds and work with my team at Ghmza and Sony Music to take the genre to even greater heights.”

“We are incredibly excited to partner with the talented team at Ghmza,” said Mike Fairburn, General Manager, Sony Music Entertainment Middle East. “The Middle East and North Africa are a dynamic hotbed for talent and music innovation, where a young population continues to drive new waves of sounds and collaborations, reaching an ever-growing audience of Arabic listeners around the world. We passionately believe in always putting the artist first, providing them with the right tools and expertise needed to reach their fans. Through this new partnership, we look forward to helping discover and develop exciting new Khaleeji pop talent and showcasing what the Middle East has to offer.”

Thamer Al Thamer, Founder and CEO, Ghmza, added: “Sony Music has decades of experience in the industry and will be able to give our artists access to global music and production experts and new platforms to reach wider audiences. As a culturally diverse region brimming with musical talent, we have so much to offer and now is the opportunity to showcase that to the world and grow our genre.”

The partnership comes at a time when the MENA region has become one of the fastest growing regions for music. According to IFPI’s Global Music Report 2022, more than half (54%) of people in the MENA region listen to at least one Middle Eastern genre, with the region experiencing a 35% increase in revenue growth. Through Sony Music Middle East’s partnership with Ghmza, the company seeks to contribute to the growth of the industry by supporting and nurturing creative talent from the Middle East, its belief in Khaleeji pop, and the emergence of the genre as a MENA sound. This will also broaden Sony Music Entertainment’s footprint across the region.

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