Tax Advisory Group hires Zeb Hardy as chief technology officer

Tax Advisory Group (TAG), a Dallas-based property tax consulting firm, has hired Zeb Hardy as its chief technology officer.

Hardy, who brings more than 20 years of technology leadership experience, will be tasked with overseeing a technology transformation at TAG over the next few years. He has deep expertise leading teams in bringing new software products to market and transforming legacy products and systems for the cloud environment.

Hardy joins TAG from Trilogy, a comprehensive business platform for software firms, where he spent over two years as product CTO of the DevFactory unit. His responsibilities included defining technical roadmaps and design principles for a range of products.

Before that he spent nearly two years at WolfePak Software (now PakEnergy), a business automation software product for the oil and gas industry, where he was CTO. Hardy also previously served as director of software development at Wolters Kluwer Tax & Accounting US, where he led development of the firm’s flagship tax application.

Tax Advisory Group hires Zeb Hardy as chief technology officer

Earlier in his career, Hardy was a senior consultant at Sogeti USA and a technical consultant at IBM.

He has a bachelor’s degree in computer science from the University of North Texas.

“We know our ability to scale our depth and breadth of services over the next three to five years will be contingent on developing more scalable and functional technology solutions,” said Marshall Viney, partner at Skylark Private Equity Partners and chairman of TAG’s board of directors. “We knew we needed a highly skilled and experienced technologist who understands our strategic vision and has the leadership ability to bolster our technology ecosystem to better serve our clients and improve internal capabilities. I know we found that in Zeb, and we are thrilled he joined our team!”

TAG provides end-to-end property tax consulting for business personal property and commercial real estate. The firm’s services span annual property analysis and tracking, database management, client representation, tax bill verification, evaluation of value notices, filing of protests, and appeals management.

TAG was founded in 2001 and has 58 employees listed on LinkedIn.



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